Everything you need to run custom data at scale
From your first field to thousands of products kept in sync automatically. Features marked Pro are on the Pro plan; everything else is on every plan.
Add the data your store actually needs
10 places to add fields
Products, variants, smart collections, custom collections, customers, orders, pages, blogs, blog posts and the shop itself.
12 field types
Text, number, phone, email, URL, rich text, color, date, image, multiple images, file and JSON — each with the right input.
Groups
Bundle related fields (a spec sheet, an FAQ entry, a size row) into a group, and add as many entries as you need.
Help text and rules
Explain each field to your team, mark it required and set minimum and maximum length. Rules apply in the editor, bulk editor, imports and admin blocks.
Field sets Pro
Show a field only for some products (by type, vendor, tag, status…), collections, customers or orders. Saved values are kept even if a product stops matching.
Global values
Set one value for all products, a collection, or a whole resource type in a single job — perfect for shipping notes or shared disclaimers.

An editor built for speed
A clean two-column form with everything you need to fill fields fast — and to move on to the next product without going back to a list.
- Previous / next product, search and jump links between groups
- Keyboard shortcuts: / to search, J / K for next and previous
- Completion meter shows what's still missing
- Variant switcher to move between a product and its variants
- "Use global value", per-field history and "View on store"
- Copy values to other products, or save them as a reusable template

Change a thousand products as easily as one
Bulk editor
A spreadsheet view of any fields for any resource, with filters by status, type, vendor, tag and field set. Save your setup as a view.
Column actions
Set, append, prepend, find & replace or clear a column — on the current page or on every matching product in the background. Undoable.
CSV export
Export field values for any resource to a CSV you can open in Excel or Google Sheets.
Safer CSV import
"Check file" runs a dry run first and shows what will change. Empty cells are skipped, so a half-filled sheet never wipes data.
One-click undo
Every import is recorded. If something went wrong, undo the whole import from the activity page.
Copy & templates
Copy a product's values to other products, or save them as a template to apply in seconds.
Set it up once, keep it right forever
Automatic rules Pro
When a product (or other resource) is created or updated and matches your conditions, the app sets its fields for you.
Scheduled changes Pro
Change values at an exact date and time — launch copy, sale badges, seasonal notes — and restore them automatically later.
Shopify Flow Pro
Triggers when a field changes and when required fields are missing, so you can alert your team, tag products or hide them until they're complete.


Know what's missing before your customers do
The health check scans your store and tells you exactly what needs attention.
- Products missing required values, with a link to fix each one
- Values close to Shopify's 128 KB limit for JSON fields
- Leftover metafields from deleted fields or old apps
- Cleanup of leftovers — removed values are kept in history Pro

Put your data in front of shoppers
Theme block
Add the "Metafield" block in the theme editor of any Online Store 2.0 theme and choose a field — text, rich text, images and files render properly.
Liquid and JSON-LD generator
Copy-ready Liquid for every field and group, plus product structured data (JSON-LD) built from your fields to help search engines understand your products.
Image crop and focal point
Crop an image into a new file (the original is kept) and set a focal point so the important part stays in view on every screen size.
Standard metafields
Values are regular Shopify metafields, so Shopify's dynamic sources, Flow, email templates and other apps can use them too.
Edit key fields without leaving the product page
Admin blocks add a compact card to Shopify's own product, collection, customer and order pages. Pin it, edit the two fields that matter most, save.
- Product, collection, customer and order pages
- Respects required fields, length rules and field sets
- One click to open the full editor
Built so mistakes are cheap
Version history Pro
Every change is recorded for 90 days with who and when. Restore a single value or a whole product in one click.
Undo everywhere it matters
Imports and bulk column actions can be undone, on every plan.
Privacy by design
Customer names and emails are read live from Shopify for display only and never stored. Data is deleted when you uninstall. Privacy policy
Try every Pro feature free for 14 days.
No card needed in the app — billing runs through your Shopify invoice.